It’s a good illustration of the way policymakers often self-edit when it comes to such a fraught topic. The problem is that, while this approach is politically pragmatic, it is naïve to expect that clinging to the lower rungs of the Nuffield Ladder can lead to even the Food Strategy’s suggested 30 percent reduction in meat consumption, let alone the EAT-Lancet standard.
But the problem isn’t only that policymakers are wary of inviting pro-meat backlash. It’s also that virtually all governments subsidize and promote meat production and consumption. The EU, despite its Green Deal commitment to carbon neutrality by