Can Vegetarians (And The Health Conscious) Keep Plant-Based Meat Afloat?

Susan S. Johnson

You’ve probably seen and heard about plant-based meat everywhere over the past year: Impossible Burgers on restaurant menus, Morningstar Farms in the frozen aisle, Beyond Meat at the meat counter. In recent weeks, even McDonald’s and Burger King have announced plans to incorporate the meat alternative into their menus.






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While CivicScience has previously looked into plant-based meat purchasing in stores, in this update we expanded data to look at consumer trends in purchasing plant-based meat products as a whole. 

And as the updated data show, 30% of the Gen Pop have tried the

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