As the cost of living crisis worsens Lidl has launched a “Good to Give” label directing customers to the products which foodbanks need desperately to give people a varied, healthy diet. The initiative – thought to be an industry first – aims to increase donations to foodbanks.
The shelf labels will highlight long-life items that offer a greater variety of nutritional benefits and which can be dropped at the donation points beyond the checkouts in all Lidl stores. The items will be collected regularly by local foodbanks and community projects.
Lidl, which has seven supermarkets in the Leicester area and