The benefits of primary analysis are particular details about a fashion brand’s shopper is explored. Surveys are helpful instruments; questions may be open-ended or closed-ended. Negative issue surveys and interviews present is that the answers may be biased, because of wording within the survey or on face-to-face interactions. Focus groups https://fashion.com, about 8 to 12 folks, may be beneficial because several points may be addressed in depth. With such a small sample measurement, it is hard to know if the larger public would react the same means as the main focus group.
According to Mankoff, Steiner and the magazine … Read More