There’s a joke vegans love to roll their eyes at: How do you know someone’s vegan? Don’t worry, they’ll tell you.
Sure, not every vegan is like that. But for vegan influencers like Yovana Mendoza, formerly known as Rawvana on YouTube (because she followed a raw vegan diet), that outspoken, often ride-or-die dedication to her vegan diet was not just her personal ethos–it was her brand.
“The vegan community tends to be very passionate,” says Yovana, who at one point boasted as many as half a million subscribes on YouTube (2 million