They Built Huge Followings Around Their Vegan Lifestyles. Then They Started Eating Meat.

Susan S. Johnson
Photo credit: Hearst Owned
Photo credit: Hearst Owned

From Women’s Health

There’s a joke vegans love to roll their eyes at: How do you know someone’s vegan? Don’t worry, they’ll tell you.

Sure, not every vegan is like that. But for vegan influencers like Yovana Mendoza, formerly known as Rawvana on YouTube (because she followed a raw vegan diet), that outspoken, often ride-or-die dedication to her vegan diet was not just her personal ethos–it was her brand.

“The vegan community tends to be very passionate,” says Yovana, who at one point boasted as many as half a million subscribes on YouTube (2 million

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Pandemic to Spark Biggest Retreat for Meat Eating in Decades

Susan S. Johnson

(Bloomberg) — The pandemic is poised to usher in the biggest retreat for global meat eating in decades.

Per-capita consumption this year is set to fall to the lowest in nine years and the 3% drop from last year represents the biggest decline since at least 2000, according to data from the United Nations. Meanwhile, analysts across the globe are predicting declines not just per-capita, but also for overall demand in their regions.

That’s a dramatic turnaround for an industry that’s come to rely on steady growth. Notably, the shift is happening in every major market, including in the U.S.,

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